How Video Consumption is Changing in 2020

Video is becoming increasingly important to brands than ever before. Every day, we stream our favorite shows, videos, YouTube among others. The popularity of video content is due to the rise of millennials and generation Z consumers. These age groups ate more connected to the internet than older generations. Tow trucks in Fayetteville make use of video content to advertise their services and this use as seen a surge in customer acquisition.

Marketers should know how to leverage video in their marketing strategy. Video is greatly beating the likes of email, infographics, and other forms of advertising. Rather than relying on commercials during sit-ins, brands are becoming more innovative and sharing their content and products on video. Video is not going anywhere and is always expanding, changing, and evolving the way we do business.

Here is how video consumption is changing and influencing the way marketing and advertising are being done in 2020.

Consumers rely on marketing videos

Consumers are now relying on marketing videos than ever before. They visit websites and look for online reviews before they can commit to making a purchase. Video contents are being accessible on every major social media network. Brands are also seeing a higher engagement than ever with video marketing. Stats show 87 percent of consumers want to see more videos from brands to guide them in making purchasing decisions. Consumers rely on product demos, unboxing, and video reviews to make decisions.

Gen Z can’t do without Video

Millennials and Generation Z would greatly struggle in adapting to life without video content. Those under the age of 35 find a better impact and need to look at video content to aid in their decision-making process. Aside from using video for entertainment, these generations also watch videos for information gathering purposes. Without video consumption, their purchasing decision will be greatly affected.

Video consumers want to escape from daily life

In the past, older generations would turn to their favorite TV programs when the stress of the day carried over.  Platforms have now changed with young generations turning to social media to have their frustrations taken away. People are turning to YouTube to relax and unwind and feel better. People make people forget their problems instantaneously as they get carried away by what is happening at the moment on what they are watching.

Consumers want to learn more about their interests

We are living in an information age and today’s consumers are more knowledgeable than ever. People are turning to YouTube with motivation to watch content that teaches them new things especially those related to their interests, passion, and hobbies. They always want to learn something new. People are giving a big priority to whatever makes them become better versions of themselves. People want to watch videos and educational content on products related to their interests and passion. Consumers no longer care about the length of the video they are watching.

There has never been a better time than now for brands to make use of videos in their overall marketing strategy.

The Business Definition of a Founder

We are living in a digital world powered by advanced technology, and this has made the world to be increasingly a digital village. It is now easier than ever to start a lawn care business than it was a couple of years ago. Investors are hungry looking for opportunities to fund small businesses. Many companies are now being formed from the convenience of the founder’s garages and bedrooms. We now have more founders and CEOs than ever.

In many new startups, the company’s founder or co-founder serves as the CEO. During the early stages of a company, most operations are defined and performed by the CEO, until they build a robust team that can take over most tasks. It is therefore important to understand who a founder is and what differences does such a person have when compared to the CEO. Let’s start our discussion.

Who is a founder

In business, a founder is that person who forms a business or an organization. Essentially, its the work of a founder to take an idea and make it a business entity. In the early stages of a business, there will be one person tasked with the responsibility of making all key decisions involving a business. Their work is to assemble the right teams and grow a business to its potential. Such a person is called CEO. A founder can be the CEO or can hire a different person to be the CEO.

Difference between Founder and CEO

The difference between the founder and CEO emanates from the role played, whether it is active or passive. Even when the founding person leaves an organization and is no longer involved in running a company, they will still be considered founders. Additionally. much of the work of a founder normally happens at the initial stages of a company. On the other hand, a CEO has an active role and they serve to run the day to day tasks of a company, even if they were not involved in founding the company. It is common for one person to serve as both the founder and CEO, but that is not always the case. Even when one person is serving both roles, each role has its own set of tasks.

The role of a Founder

Founders are tasked with different duties in their entities. Their first task is to develop a business plan including executive summary, business model, market analysis, product and services, operational plan, sales, and marketing strategy among others. They also establish the mission and vision of a company. They form the board of directors and determine the kind of governing body for business. They are also involved in recruiting employees and creating the executive team, as well as fundraising.

Roles of a CEO

On the other hand, the CEO has different roles and responsibilities. The first task of a CEO acting as the head and representative of a company. They are the public spokesperson for the company. They oversee all company operations and maintain relationships with the board of directors. They track company performance and make all decisions on day to day running of a business.

Tips to Multitask Effectively Without Harming Your Brain

mULTItaskingThe human brain is not naturally meant to multitask. When you run a small business such as https://wpbtowingservice.com, everyone and everything demands your undivided attention. Constant distractions are part of the job and can hinder our focus and ability to deliver at the highest level of precision. If you can learn how to multitask effectively amid all distractions, you can become very productive and stay on top of your work.

The conveniences of the digital age have a couple of dark sides. We have smartphones that are portable and increasingly make our work of staying focused very difficult. When you expose your brain to multitasking, it switches from one task to another and its focus turns to the task that is more urgent – that is how the brain operates. The other task is cascaded and falls into the background. Multitasking does a lot of harm than good. However, there are ways to go about it to achieve effective multitasking.

 

Work on related tasks

When you work on more than one task, ensure that they are related. This means it will be easier for your brain to switch from one task to another. Even if the switch happens quickly, it takes a substantial toll on your brain focus meaning your brain has to adjust. The more you switch the brain from one task to another, the more you damage it. You need to ensure that you are at least working on a related task to minimize the damaging effect you can create on your brain.

 

Have a to-do list

You need to be more organized and have a to-do list. If you are involved in a lot of tasks, you need to create a system that ensures that all important tasks are not skipped. To stay at the top of your work and productivity, you have to remind yourself what needs to be done. Have your to-do list close to your and minimize exposing your brain to loss of energy in deciding what needs to be done next.

Use downtime to review new information

One of the key dangers of multitasking is that it gets in the way of your memory. This means multitasking interferes with the process of acquiring new information. When you try to remember what you learned or you were doing during the time you were multitasking, you are more likely to draw a blank. When you have a busy day, it is very important to skim the important parts of the information you need to get.

How to Master Time Management

Time managementThe concept of time is an artificial human construction. It is a system of measurement that was invented by man to give life and meaning to what is before us. Terms used to refer to time include centuries, decades, years, months, days, and hours among others. Time management helps us complete all the activities that need to be done by the end of a day. When it comes to time management, what you need to learn is, in fact, task and self-management.

You need to be effective and efficient to realize proper utilization of time. By effective, we mean doing the important things. Effectiveness comes as a result of prioritizing and focusing on what needs to be delivered – the results. Efficiency deals with producing maximum output with the least wasted input. It involves the ability to do things quickly and accurately.

To master time management, here are some few tips you can employ;

 

Prioritize

With this, you need to complete important tasks first. Prioritizing is the golden rule of time management. You need to identify tasks that are most crucial and complete the first in the order of their priority. Once you can deliver on the most important tasks, then you can count your day as successful. From that, you can move on to other things or just let them wait for tomorrow.

 

learn to say No

Most of the people fail to meet their goals because of making a lot of commitments. When you have a lot of time commitments, you can become great in juggling from one task to another, but this is not always the case. You can easily get wasted if you have a lot of things to do and deliver. At some time in your life, you need to learn to decline some offers that can cause a lot of distractions to your productivity.

 

Sleep

SleepIt goes without saying that you need to sleep for at least 7 hours to achieve maximum productivity. Some people think sacrificing sleep is a matter of being a genius. However, any hour you deprive yourself of sleep will come to haunt you the following day or in the near future. You need about 7 to 8 hours of good sleep for your body to recover and be energized to perform optimally.

 

Be focused

You need to devote your entire undivided attention to the task at hand. If you are working with your computer, close all other browser windows that are likely to distract you from performing to your best. Find a quiet place or listen to some classical music to promote your undivided focus. Concentrate on the task before you and forget that anything else exists.

 

Get up Early

Early to bed and early to rise can make you be very productive. You should get an early start for your day and cut off all forms of procrastination. Do not allow any unimportant details and issues to drag you down. Turn key tasks into habits and this will make your work easy. Limit and control the use of social media and other forms of distractions that can hinder your performance.

 

How to Regain Control of Your Free Time

productiveTime and productivity are very important in life. Like all successful people, to achieve high levels of productivity you must regain control of your time. Successful people do not try to find time to do things they want, but instead, identify what they want and make it a top priority. Taking control of your time is a lot harder than it sounds. In most cases, we believe we are in control, but in the actual sense we are not.

If you want to regain back control of your time, here are important things to put into practice.

 

Have a rest

When you are trying to save time, the most important thing to do is to have a rest. Healthy sleep and relaxation give you more productivity with the ability to solve more complex tasks faster even with less effort. Try to go to bed and get up at the same time every day. Go to bed early and wake up early. Try to dedicate at least six hours of your time for quality sleep.

Set Goals

If you want to regain control of your valuable time and life, then you have to know what you want to do with it. There might be a conflict between your professional and personal life and it becomes hard to make a decision on how to control your time. If you find that it is harder to meet big goals, set small ones instead.

 

Prioritize

prioritizeOnce you have set your goals, you will need to prioritize them. No one can do everything at once, neither can anyone do everything by themselves. Do not let distractions and other things consume your time. If you are a busy parent with a very hectic schedule, you might consider delegating some chores to your children or house help to assist you to manage your time better. Do not be afraid to say no. If someone tries to put you in a situation that compromises your time, you need to learn to say no.

 

Avoid multitasking

Multitasking is all about setting the right priorities. You need to set what needs to be done today, and what can wait. Only do those things which are difficult or not easy for you to postpone. You need to stop doing so many things at once. Multi-tasking takes you away from experiencing the present moment and flushes your attention to many unnecessary things. You also need to exercise. You need to make time for your mental and physical strength.

 

How Multitasking Kills Productivity

multitaskingAs humans, we are always distracted to multitask. This comes in the form of responding to emails, toggling between multiple tabs on a browser, text messaging, scrolling through social media feeds among others, all at the expense of interfering with important tasks. According to reports from neuroscientists, our brains are not built to do more than one task at once. When we try to multitask, we  simply damage our brains in ways that have an adverse effect on our well-being as well as productivity and mental performance.

Here are practical reasons and ways in which multitasking is killing your brain and hindering your productivity.

 

Multitasking can lead to brain damage

According to a study conducted from the University of Sussex, it aimed at comparing brain structure of participants who spend a greater deal of their time multitasking on important tasks as well as juggling between media devices. The MRI scans showed that participants heavily involved in multitasking has less brain density in their cortex.

 

Reduction of Efficiency and Mental Performance

multitaskNeuroscientists at MIT were conducting a study on attention and learning. The research found out that multitasking ruins productivity impedes creative thought and makes people cause mistakes. As humans, biology shows that we have a very limited capacity to handle simultaneous thought process. This means we can only handle a little bit of information in the mind at any given time.

 

Multitasking reduces focus and concentration

Research shows that multitasking creates a dopamine-addiction kind of feedback loop. This means that it rewards the brain for losing focus as it constantly searches for external stimulation.  The same region of the brain that is needed for focus is easily distracted. Each time we multitask, we are simply teaching the brain to lose focus and get distracted.

 

Multitasking creates anxiety and stress

Various articles have shown that doing many tasks at once increases the production of cortisol, which is the brain hormone associated with stress. Once we are stressed, we get mentally fatigued as anxiety builds up. This also leads to stress building up creating a vicious cycle of constant stress and anxiety. You need to note that multitasking activities are equally stressful.

 

Multitasking kills creativity

Neuroscientists show how multitasking hinders creativity and innovation. Innovative thinking only comes from an extended concentration. When you try to concentrate, you do not get far successful with the process if you are multitasking. You are simply diluting the creative juice when you switch between tasks. Any thought ideas that might have crossed your mind are very likely to pass you by.

Multitasking can reduce emotional intelligence

According to an extensive research conducted by Travis Bradberry, he points out that emotional intelligence is a common trait among the top performers in any field. This study shows that multitasking could damage the cortex part of the brain that is responsible for emotional intelligence. You should not that multitasking equally causes overwhelm and burnout. Multitasking also hurts sound decision-making skills. When you constantly switch between tasks, the willpower muscle gets depleted. This leads to a buildup of decision fatigue leading to deteriorated decision making.